A basic guide on how to do run a Quest correctly, with advice written by various successful Quest Authors. These are all rules of thumb, and as such, can be broken when necessary, but following these is a good start.

Important Note: If you feel like you have any advice to give, go right ahead and add it! We are all ears.

Starting A Quest

Advice for preparing to make a quest.

Character Creation

Do you want to let your suggesters create the main protagonist, or do you want to have a completely pre-made protagonist? Either way works. Both ways can provide an entertaining time for all.

Opening Exposition

If you have a good idea of the world and/or the characters, you have a couple of choices. Instant Immersion, or Opening Exposition. Instant Immersion lets you get right into the action and explain the world and/or characters as you go along. Opening Exposition lets you introduce a few concepts about the world and/or characters before you get into the fun The World is in Danger bits of the quest. Both have their cons to go along with their pros. With Instant Immersion, if you aren't careful, you can miss out on explaining a key element of the quest that might have been important or even helpful in prior situations. With Opening Exposition, you stand the risk of dragging the exposition on for too long, letting things get dull and stale.

Have Events Planned

Have a few different things planned that will happen to the protagonist, and think of a few ways he might react to them. Come up with a general idea of the order in which these things will happen, and a reason for them to happen.

Have Events Happen That The Protagonist Has Nothing To Do With

The rest of the world is still happening. Maybe some small time NPC we met 5 chapters ago got married since the last time we saw him. Or while we are out adventuring, we come home to find the city has a new mayor because the old one was caught cheating on his wife. Life still happens, and having a few things like this will help add realism to the world, and make the players think that more is out there than what we see.

Have an Ending Planned

This may sound like railroading to some, but knowing how you want to end it will help you have a goal in mind, and help you keep going and (hopefully) help you finish.

Running A Quest

Advice for once you have it off the ground.

Always Present Options

This is most important. There always needs to be something for the players to suggest, or else nothing can happen. So, do your best to give them something to work with. If they don't bite and do something entirely different, that's fine too, but at least they had options. There are a few guidelines to help ensure you are doing this, which can be tl;dr'd as follows:

TestPattern: Yelling at PCs < Faffing about < Boring exposition < Interesting exposition < Stuff that reveals new options
Farmer's Corollary: Cutscene your way to hell if you have to; do not stop to wait for a choice until there is a choice to be made.
Nahkh's handy little suggestion suggestions: If you want to be quick and dirty, throw a bunch of small reminders at the bottom of a post to tell the posters of possible actions.
~~ALWAYS END WITH A QUESTION!~~ End with a question whenever the character is legitimately confused about something.

Don't Present Options That Are Not Actually Options

There is a path going left or right.
>Go left
The left passage ends in a locked door! Nothing else is here.
>...Go right I guess

Don't do this. If you present options to them that don't actually affect anything if they are taken, don't present them. The locked door above could have easily been right at the intersection, and it would have worked just as well. Making people waste time doing things that aren't actually doing things directly relates to the guideline below this one.

However, in the above example, if we already happen to have the key for the door on the left, then it's not a false option. We could then use the key and proceed. If the key is actually down the right path, however, then the left door was never an option, and going right first was the only choice.

Don't Waste Updates

Don't have an update not actually update anything. If it doesn't present new information, new choices, or new stuff to work with, then it isn't really an update. For example, yelling at the players for being stupid is a waste of an update. Yelling at the players for being stupid and then pointing out information that they seem to have overlooked is not great, but better. Working with their stupid and showing them why it was a dumb idea is even better.

Always Have Ideas (But Don't Get Too Attached To Them)

Even when your options are left open and possibly vague, it's good to still have a few 'correct decisions' thought of beforehand. This helps you plan ahead, prods the players towards possible courses of action when stuck, and gives you an idea of what might happen in your next update.

But if the players come up with something different, consider just rolling with it. Part of the fun of questing is the effect players have on it, and you might be surprised with the results.

Know When to Yield (AKA Listen To Their Theories)

Admit; you can't think of every possible thing. And the players will, sometimes, invariably, think of stuff that would never cross your mind. So, steal their ideas. Show no shame!

How often you'll do this depends on how crazy / random your players are, and how fast-and-loose you are handling your own plot. And when done well, they'll never notice you cheated. Hell, they might even think they 'guessed your plan', and that tends to make them happy. If you need examples, ask your favorite quest writers.

TGchan is always a cupid

It's been said, often by posters themselves, that they will always seek to pair up as many people as possible. It's up to you whether to encourage or discourage this, but remember to remain consistent about it! If you don't mind and want to encourage pairing off, offer multiple options of equal viability. If not, you can either set up a girl/boy to be there already, or you can make the situation not possible (the character doesn't care, the situation doesn't allow for it, etc.).

Driblis' Addendum: While it's nice to allow some romance if you like, be wary of making your quest that was supposed to be about adventuring veer towards being about Sex or breeding. Some authors are rather prone to this. It's a thin line to walk, including romance or sex in a quest, and while it has been done correctly in the past, it's a razor's edge.

Ending a Quest

Advice on how to actually finish one of these things. (Finish? A Quest? HAH.)

End it with a Bang

People like a good show. Give it to them, and make them remember it forever.

Where Are They Now?

Be sure to 'reward' the players with a look of where the characters are, maybe five years later or ten or whatever you feel is appropriate. Make sure you include who ended up in a relationship with whom. (see point: tgchan is always a cupid.)

Advice for Running a Quest

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